IMC Campaign

A. Company Analysis

UFLI (The University of Florida Literacy Initiative) is a program designed by UF faculty and students to assist students that struggle to learn to read and write. It began in 1998 as a model by Drs. Holly Lane, Lynda Hayes, and Paige Pullen as a field experience for students in UF's Unified Elementary Proteach program. Now, UFLI encompasses teacher development, reader development, technology, and research and serves over 150 first and second graders every year.

The Target Audience is teachers, students, parents, and educational professionals. They are trying to attract teachers or students working towards an educational degree to train them in helping students with learning disabilities.

My campaign has a communications strategy that is light hearted, but professional. Since the focus is working with young students, it will incorporate visuals for elementary education. Since it initiated with UF, I will also include orange and blue colors and a gator within my logo. However, I don't want it to be too fun and silly. This is a professional program and it needs to have a serious call to action that encourages the audience to help children.

B. Logo

I wanted my logo to be catchy and artistic. Since it incorporates young elementary students, I used a baby gator cartoon and cut out only his head and tail. Then I used the line tool to draw a book and the rectangle tool to make diagonal shapes on the book. I used the papyrus font because it is simple yet smooth. 

C. Promotional Flylers

I used a gradient for my promotional flyers and cut out photos of students and teachers with the magic eraser tool. For the last promotional flyer, I used the magic eraser tool to create an artistic photo of the student. I also included the website. I could see these being handed out at info sessions to parents and teachers.

Facebook Posts & Cover Photos.

I made my Facebook cover photos similar to my promotional flyers to keep the consistency. I added a drop shadow to the students and an outer glow to the logo to create a deeper dimension.

For my timeline posts, I wanted to attract the audience to watch the youtube videos. I learned that UFLI has great youtube info clips and they should attract their audience to those short videos as much as possible. I made timeline posts to create a curiosity of what those clips have to offer.

I think UFLI should also incorporate a twitter and create a hashtag to engage people into the brand.

For My infographic, I used a lot of shapes. I even a brain shape myself using the brush tool. I also beveled and embossed the brain and added a drop shadow. I based the infographic on the youtube video that UFLI made about dyslexia. 

Logo Design

Logo Design

For this project, I redesigned the logo for Helping Hands pet rescue in Gainesville. I wanted to use color to make it bold and recognizable. Since hands are in the name of the brand, I used two paw prints as shapes. I used a black outline and filled the paw prints with a blue texture. I used the eyedropper tool to match that color of blue with my circle. I also filled the center of the circle. and left some white space. I used the font papyrus to type, and wrap the name of the business around the circle. I also set the tracking at 50% to space the letters out. I had to make the He font bigger because when i used the arc setting the first two letters in helping were barely visible. Below is the logo in greyscale and Black and white. 

Book Cover

Book Cover

For this project, I redesigned the book, Lost in Paris. I created a girly mood for the cover with barbies, pink, flowers, etc. I made the background solid pink and added an illustration of an Eiffel Tower. I added a color overlay to the eiffel tower and also included a drop shadow. For the title, Lost In Paris, I used a clipping mask with a background image of luxemburg gardens in paris. I brightened and contrasted the photo of the garden to make it pop. I also cut out a french barbie image to place on the cover. I used the magic eraser to erase the background of the barbie.

I saved the tower layer and used it as an icon on the spine. 

For the back cover, I used the same garden photo on the clipping mask at the bottom. I cut out the sky with the magic eraser tool and dimmed the opacity of the photo.

IMC Campaign.

IMC Campaign.

Disclaimer ***disclaimer I am not affiliated with the brand in any way and that this project is for educational purposes only.

For this project, I made an Ad Campaign for Christian Louboutin. This designer is notorious for his shoes with red bottoms. Red and Black are a huge statement of his brand as you can see below.

For my campaign, I had to include shoes since that is his signature product. I placed a photo of a women wearing black pumps and cut out most of the background. I kept some of the background for a bit of texture and added a drop shadow to the shoes. I placed his logo on top and wrote the words, walk in style below, with a font similar to the style of the logo. I tilted both of the texts so that it was slated.

Image corrections

Image Corrections

For Project 4, We were to create an image by cutting out animals and deleting the background. I used the spot healing brush tool to remove the spots on the Giraffe's tongue and move the bottom spot from his neck. I used the magic eraser tool to delete the background from the giraffe and other objects. I dimmed the opacity of the sunglasses and used an overlay pinkish color. I also typed the words, what up inside and tilted it a bit so it would fit the giraffe's posture.

Typography Menu

For project 5, I created a menu for a Tea Cafe using typography. I used the Apple Chacenary font. For the title, I created an outer glow to outline "Lilly's Tea Cafe". I also made the L bigger than the other letters in the title. Then, I played around with filters to create a glow. The filter turned the glow into a yellow color. I played with the shape tool to make a flower logo, and dimmed the opacity. I also added the letter L in the middle of the logo and used a filter to create a design in the L.

For the background, I created my own gradient with pink and grey colors. I also created a little texture to the background. When I typed the menu options, I had to use different leading settings to make it fit within the section.

INFOGRAPHIC

For this assignment, I chose to do an infographic on oranges. I made a gradient in the background of yellow, because it made me think of the sun. I wanted to use bright energetic colors to make a healthy tone to my infographic. I made a circular shape with a drop shadow and used the brush tool to add dots and a leaf to my "orange". I also drew an orange slice underneath with the brush tool. Inside the orange, I included many facts. I liked using the arc tool to make some of my text arc around or inside of the orange. I used the patterned brush tool to make different colored bulletin dots about facts.