IMC Campaign

A. Company Analysis

UFLI (The University of Florida Literacy Initiative) is a program designed by UF faculty and students to assist students that struggle to learn to read and write. It began in 1998 as a model by Drs. Holly Lane, Lynda Hayes, and Paige Pullen as a field experience for students in UF's Unified Elementary Proteach program. Now, UFLI encompasses teacher development, reader development, technology, and research and serves over 150 first and second graders every year.

The Target Audience is teachers, students, parents, and educational professionals. They are trying to attract teachers or students working towards an educational degree to train them in helping students with learning disabilities.

My campaign has a communications strategy that is light hearted, but professional. Since the focus is working with young students, it will incorporate visuals for elementary education. Since it initiated with UF, I will also include orange and blue colors and a gator within my logo. However, I don't want it to be too fun and silly. This is a professional program and it needs to have a serious call to action that encourages the audience to help children.

B. Logo

I wanted my logo to be catchy and artistic. Since it incorporates young elementary students, I used a baby gator cartoon and cut out only his head and tail. Then I used the line tool to draw a book and the rectangle tool to make diagonal shapes on the book. I used the papyrus font because it is simple yet smooth. 

C. Promotional Flylers

I used a gradient for my promotional flyers and cut out photos of students and teachers with the magic eraser tool. For the last promotional flyer, I used the magic eraser tool to create an artistic photo of the student. I also included the website. I could see these being handed out at info sessions to parents and teachers.

Facebook Posts & Cover Photos.

I made my Facebook cover photos similar to my promotional flyers to keep the consistency. I added a drop shadow to the students and an outer glow to the logo to create a deeper dimension.

For my timeline posts, I wanted to attract the audience to watch the youtube videos. I learned that UFLI has great youtube info clips and they should attract their audience to those short videos as much as possible. I made timeline posts to create a curiosity of what those clips have to offer.

I think UFLI should also incorporate a twitter and create a hashtag to engage people into the brand.

For My infographic, I used a lot of shapes. I even a brain shape myself using the brush tool. I also beveled and embossed the brain and added a drop shadow. I based the infographic on the youtube video that UFLI made about dyslexia. 

Logo Design

Logo Design

For this project, I redesigned the logo for Helping Hands pet rescue in Gainesville. I wanted to use color to make it bold and recognizable. Since hands are in the name of the brand, I used two paw prints as shapes. I used a black outline and filled the paw prints with a blue texture. I used the eyedropper tool to match that color of blue with my circle. I also filled the center of the circle. and left some white space. I used the font papyrus to type, and wrap the name of the business around the circle. I also set the tracking at 50% to space the letters out. I had to make the He font bigger because when i used the arc setting the first two letters in helping were barely visible. Below is the logo in greyscale and Black and white. 

Book Cover

Book Cover

For this project, I redesigned the book, Lost in Paris. I created a girly mood for the cover with barbies, pink, flowers, etc. I made the background solid pink and added an illustration of an Eiffel Tower. I added a color overlay to the eiffel tower and also included a drop shadow. For the title, Lost In Paris, I used a clipping mask with a background image of luxemburg gardens in paris. I brightened and contrasted the photo of the garden to make it pop. I also cut out a french barbie image to place on the cover. I used the magic eraser to erase the background of the barbie.

I saved the tower layer and used it as an icon on the spine. 

For the back cover, I used the same garden photo on the clipping mask at the bottom. I cut out the sky with the magic eraser tool and dimmed the opacity of the photo.

IMC Campaign.

IMC Campaign.

Disclaimer ***disclaimer I am not affiliated with the brand in any way and that this project is for educational purposes only.

For this project, I made an Ad Campaign for Christian Louboutin. This designer is notorious for his shoes with red bottoms. Red and Black are a huge statement of his brand as you can see below.

For my campaign, I had to include shoes since that is his signature product. I placed a photo of a women wearing black pumps and cut out most of the background. I kept some of the background for a bit of texture and added a drop shadow to the shoes. I placed his logo on top and wrote the words, walk in style below, with a font similar to the style of the logo. I tilted both of the texts so that it was slated.

Image corrections

Image Corrections

For Project 4, We were to create an image by cutting out animals and deleting the background. I used the spot healing brush tool to remove the spots on the Giraffe's tongue and move the bottom spot from his neck. I used the magic eraser tool to delete the background from the giraffe and other objects. I dimmed the opacity of the sunglasses and used an overlay pinkish color. I also typed the words, what up inside and tilted it a bit so it would fit the giraffe's posture.

Typography Menu

For project 5, I created a menu for a Tea Cafe using typography. I used the Apple Chacenary font. For the title, I created an outer glow to outline "Lilly's Tea Cafe". I also made the L bigger than the other letters in the title. Then, I played around with filters to create a glow. The filter turned the glow into a yellow color. I played with the shape tool to make a flower logo, and dimmed the opacity. I also added the letter L in the middle of the logo and used a filter to create a design in the L.

For the background, I created my own gradient with pink and grey colors. I also created a little texture to the background. When I typed the menu options, I had to use different leading settings to make it fit within the section.

INFOGRAPHIC

For this assignment, I chose to do an infographic on oranges. I made a gradient in the background of yellow, because it made me think of the sun. I wanted to use bright energetic colors to make a healthy tone to my infographic. I made a circular shape with a drop shadow and used the brush tool to add dots and a leaf to my "orange". I also drew an orange slice underneath with the brush tool. Inside the orange, I included many facts. I liked using the arc tool to make some of my text arc around or inside of the orange. I used the patterned brush tool to make different colored bulletin dots about facts. 

Social Media Project 

For this project, I made 3 Facebook cover photos for my own swimwear line, zannikini. I wanted them to be sunset/california themed.

 For the first two, I used images of myself wearing my swimwear and my logo. I placed my logo and used the magic eraser to cut out any areas other than my logo. I also used the magic eraser to cut the background out of the photo of myself in the second photo. I used filters to make the photos dark and sunset appearing.

For my 3rd Facebook cover photo, I used an artistic background and placed a photo of santa monica street buildings and a sign. Originally, the Manta Monica sign read "66" in the center, but I cut out my logo in a circle & I placed my logo in the center of the santa Monica sign. I used a filter to try and make my logo look like the same colors of the sign.

For my twitter cover photo, I used the same background and images in my Facebook photos. Instead of using the magic eraser, kept the background of the original photo and placed my logo between the blocking.

For the overlay, I used a sunset photo that wasn't too dramatic, so I could see that being placed over another photo as a filter. I also included my logo.

Email Campaign

Email Campaign

For this project, we were supposed to make a holiday email campaign for rag and bone. The theme was about presents from santa. For the header, I included the unsubscribe option, share email, and view in browser. My call to action was "shop santa's list". I used an image of a girl in simple clothing and featured images of booties on the email. I wanted to use christmas colors that weren't too overwhelming so I made the top rectangle a dark green with a filter. I also edited the coloring of the logo. 

***disclaimer: this project is for educational purposes only and I am not affiliated with rag & bone. 

Web Ads

For this project, I created web ads for rag and bone's fall season. Rag and bone is a simple, chick brand, I wanted to use simple but bold colors and include color blocking. My call to action was "shop now". **disclaimer I am not affiliated with this brand and these photos are for educational purposes only.

For my leaderboard, above, I can imagine this going on the bottom of a Google Search AD. It would be a small unit on the bottom of a google search. It's small, so I could see it on the bottom right of a website add. If it was bigger, I could see it being a banner ad. I cut out images of boots and placed a gradient in the background. I used the eyedropper tool to match the gradient to the color of the tan boot and also used that color for my rectangle with my shop now button. I also used a shadow drop on the shop now button to make it appear clickable.

For the rectangle, I included a photo of 3 models, but cut off above their waistline. I liked the color scheme so I stuck with the blue tones in by rectangle below. In the shop now button, I used a drop shadow on the text to make it appear clickable. I could appear this ad on the side of a Facebook page.

 I wanted to stay consistent with my images, so for the skyscraper, I also included the photo of the models, but since i had more room, I showed the whole model. I chose my anime to be the skyscraper as well, so I could feature each model in each frame. I could appear this add to the left or right of a web page or on social media advertising. I think the anime add calls more attention to the audience.

My button is similar to my leaderboard, but i included the phrase, booties we love. I could see this button on a banner in an add.

WEBSITE WIREFRAME

My favorite restaurant in Gainesville is dragonfly sushi. The sushi spot has great visuals, so I wanted to include places on the site for big, bold photos. The circular shape in the center will have revolving circular photos of sushi and food, and the black back round photo will be a dark, dim liked photo of the sushi bar itself. I imagine cropping a circular image in the center. I made the logo, dragonfly sushi, and the circular images to the right, rather than directly in the middle, so that it is the center of interest.

I kept menu and reservations, and contact in the navigation bar, which surrounds the photo. News and events are on the bottom left. The social media icons are also circular, which keeps the circles in my design consistent. At the bottom, I included an email signup list, which most websites have. 

Disclaimer: this design is for educational purposes and I am not affiliated with dragonfly sushi.

M O O D  B O A R D 

I created this mood board as an inspiration for my swimwear brand, zannikini. My swimwear brand is about being trendy, adventurous, bold, wild, and fun. It is retro-pool inspired with a color palette of natural sky, pool, and palm tree tones with a hot pink retro tones. I think these blue tones with the earthy natural colors give a feeling of beach, outdoors, and adventure. The pink tones create a bold, feminine, wild mood.

I included a photo of neon lights (because I am obsessed with neon lights) which showed a cursive font with the quote, "she loves adventure". I included a photo of the raleigh hotel pool, one of my favorite pools in miami because I love it's style. I love the color combo of blue skies, blue pools, and neon pink. 

Photoshop Pizza Party

For project 2, we had to create a pizza with given toppings to stack on top as layers. For the background, I used a pattern as a tablecloth, I gave it a red color overlay. For the sauce, I used a brush without full opacity. I wanted to make feta cheese on my pizza so I tried to find a white brush with the grainy feta look. My next layer was mushrooms, that i lowered the opacity and evenly rotated. I placed the bacon in the center, over the spinach layer, making sure the layers on top wouldn't cover it. For the green peppers, I wanted to change them to banana peppers, so I used a yellow color overlay and made the center one less opaque so the bacon could be shown. The olives also had a hue effect. I cut out one sausage from the photo and copied it to make multiple sausage layers. I gave those sausages a drop shadow for a bold effect. I think my pizza was very colorful and crazy. I outlined the crust with pepperoni and made them small for a polka-dot effect.

First PhotoShop Project

...Inspirational quote...

For our first project, we were to create an inspirational quote with a background. It seemed like a simple project...but as an artist, I was overwhelmed with the possibilities and new tools I had on photoshop. First, I used played with filters in the background. I sharpened it a bit but didn't love the effect of the other filters. It ruined the concept of the background. I added a rectangle shape for the next layer and minimized the opacity. I used a filter on that layer to change the color of the rectangle. I've had the metaphor, your a sky full of stars stuck in my head, so I decided to use that as my quote. It went with the background. I used the eyedropper tool to match the words with colors in the sky. I also used a drop shadow on the outside of the words "your a sky full of" and an inside shadow of stars. I also minimized the opacity of the text. I used different fonts but next time I will download fonts offline because I didn't love the options I had on photoshop so far. 

Intro Post

Vogue on a Voyage

{introductory post}

vogue

 (vōg)n.1. The prevailing fashion, practice, or style:

Welcome to my online fashion, food, and travel journal. I hope to define vogue as I voyage through my 20's discovering the world, lifestyle, culture, trends, food, and people. As a journalism student and upcoming swimwear designer, I am seeking inspiration. 

My grandmother taught me how to sew when I was 10. Since then, I've found her sewing room to be my sacred place of creativity and comfort. I've grown as a seamstress and established my own business in 2014. It was stressful incorporating and organizing my own line at the age of 20, but I absolutely love it and am anxious to continue this brand. I will be posting many designs and inspirations. 

Check out my website zannikini.com

{Miami Swim Week 2015}

Me in the center surrounded by my beautiful runway models

{Zannikini models at gainesville fashion week}